MJH

Is Your Personality Fixed Or Can You Change Who You Are?

And why are we talking about this on a sales and marketing consulting blog? The podcast Invisiblia, produced by NPR, is about the unseen forces that control human behavior – our ideas, beliefs, assumptions. The above episode raises a number of questions that I think are also relevant to sales management and the development of sales people such as -

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The Changing Nature of B2B Marketing

The B2B, Business to Business, marketing environment continues to evolve with many of these changes having implications for companies wishing to sell to business clients.

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Effective Social Media for ROI

We are often asked how does social media fit in with the rest of the data a company has available. Should it be looked at on its own or as part of the broader business?

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Creating a Winning B2B Proposal

There are numerous ways to lose a B2B sale during the sales cycle but one of the most common causes of lost sales is a poor proposal. To help we’ve listed some important things to consider to create a winning proposal.

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Marketing – New Media vs Traditional Media

We are often asked by clients for advice on allocating budgets between New Media vs Traditional Media and if Traditional Media is still an effective marketing tool.

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Social Media Marketing Guidelines

Social media platforms, websites and EDM’s provide the opportunity to interact with customers, stakeholders, prospects and the broader community. These guidelines provide some general information and parameters to be mindful of when using social media for marketing purposes.

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B2B Marketing – Reducing Risk for the Decision Maker

Purchasing decisions are based on a combination of securing the right outcome for the organisation while minimising organisational and personal risk (no-one ever got sacked for buying IBM).

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B2B Marketing Promotion and B2B Marketing Lifecycle – How to Build a Brand & a Business

The business to business marketing lifecycle for a company as a total business and the marketing lifecycle for new services or markets that the company has, introduces, or enters, can be viewed in four stages.

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B2B Services Marketing and Addressing Intangibility

Services are intangible and this can present difficulty for new clients during their evaluation and purchasing process. In real terms this means that potential new customers must trust the business – often this means taking a risk. Because of this they will be looking for ways to judge the performance of the business prior to engagement.

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Effective Consumer Marketing, Consistent Messages and Communication

Staying “on message” and providing clear and consistent communication is critical. This has never been more important than now with the rise of social media and the proliferation of marketing platforms and options.

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Building Sponsor Value – Creating Sponsorship Opportunities

The Sponsorship Landscape Marketing professionals agree that the sponsorship landscape has changed. Social media and digital content has provided additional touch points and opportunities to create engagement and drive additional value from sponsorships.

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